How many times have you heard or uttered the saying, “Money doesn’t grow on trees”? Well, isn’t that just the truth? Many real estate agents haven’t had a money tree in their backyard since 2005.
But, the same goes for leads. Leads don’t grow on trees either. But, you can get lots of leads if you develop a complex multi-tier marketing plan. In addition to dedicating time to fostering a strong Internet presence on social media sites (such as facebook, twitter and LinkedIn) and on your personal blog or website, you also need to consider contacting clients old school. Newsletters, email newsletters, postcards, and good old-fashioned direct mail to your sphere of influence is a great way to generate strong leads—people that are ready to buy and sell today.
In these tough times, agents need to be smart about where they spend their money. It may be one thing to get seven email addresses (or potential clients) per week. But, are those email addresses real? How many of those can you convert and how much money did you spend to obtain those leads?
At Broadpoint Properties, our weekly marketing meetings are tailor-made to show our agents how to generate leads and get bang for their buck. These are real leads from people who are ready to buy and/or sell today—not just someone who was surfing the web and put in a fake email address in order to check out a property on your website.
Want to be part of the next generation of agents and learn how to get in front of buyers and sellers who need your services today? Why not join the team at Broadpoint Properties—dedicated to the fine art of representing you.
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