Originally from Idaho, Janet Cruz has called Escondido home for most of her life and has a deep passion for helping individuals and families achieve their dream of homeownership. Specializing in assisting first-time home buyers, she takes pride in guiding clients through one of the most important financial decisions of their lives. With a strong background in sales, marketing, and negotiations, Janet provides expert guidance and a seamless experience tailored to each client’s needs.
Fluent in both English and Spanish, Janet is committed to serving the Hispanic community and making homeownership more accessible. As a long-time leader and active member of NAHREP (the National Association of Hispanic Real Estate Professionals), she supports its mission to advance sustainable Hispanic homeownership through advocacy, education, and empowerment. Her dedication extends beyond transactions—she strives to educate and equip her clients with the knowledge they need to build generational wealth through real estate.
Janet’s extensive knowledge of San Diego County, combined with her sharp negotiation skills, makes her a trusted resource for buyers and sellers alike. She believes in providing exceptional service with integrity and professionalism, ensuring her clients feel confident and supported every step of the way. Her warm personality and unwavering commitment to client success have earned her a strong reputation in the industry.
When she’s not helping clients achieve their real estate goals, Janet enjoys exploring San Diego’s vibrant communities, spending time with her family, and giving back through volunteer efforts. Whether you’re looking to buy, sell, or invest, Janet is ready to provide the expert guidance you need to navigate today’s market successfully.
Broadpoint Properties Blog
Helpful Real Estate Insights from the Pros
Broadpoint
Properties Blog
Helpful Real Estate Insights from the Pros
The Problem with Online Home Values
We have all been there. It is late at night and you find yourself scrolling through real estate apps just to see what that house down the street sold for or what the latest algorithm thinks your own home is worth. There is a certain dopamine hit that comes with...
What You’ll Never See in a Listing but Your Realtor Always Notices
Scroll through any real estate listing and everything looks perfect. Bright kitchens. Fluffy sofas. Sunlight pouring through spotless windows. Listings are designed to make you fall in love fast. But just like social media, what you see is a carefully curated...
Best Practices For Keeping Energy Bills Low This Winter
Living in San Diego, we’re lucky. We get to trade snow shovels for surfboards, and "winter" usually just means reaching for a Patagonia fleece when the marine layer rolls in. But then, the SDG&E bill arrives. We’ve all had that moment: opening the envelope (or the...



