Originally from Idaho, Janet Cruz has called Escondido home for most of her life and has a deep passion for helping individuals and families achieve their dream of homeownership. Specializing in assisting first-time home buyers, she takes pride in guiding clients through one of the most important financial decisions of their lives. With a strong background in sales, marketing, and negotiations, Janet provides expert guidance and a seamless experience tailored to each client’s needs.
Fluent in both English and Spanish, Janet is committed to serving the Hispanic community and making homeownership more accessible. As a long-time leader and active member of NAHREP (the National Association of Hispanic Real Estate Professionals), she supports its mission to advance sustainable Hispanic homeownership through advocacy, education, and empowerment. Her dedication extends beyond transactions—she strives to educate and equip her clients with the knowledge they need to build generational wealth through real estate.
Janet’s extensive knowledge of San Diego County, combined with her sharp negotiation skills, makes her a trusted resource for buyers and sellers alike. She believes in providing exceptional service with integrity and professionalism, ensuring her clients feel confident and supported every step of the way. Her warm personality and unwavering commitment to client success have earned her a strong reputation in the industry.
When she’s not helping clients achieve their real estate goals, Janet enjoys exploring San Diego’s vibrant communities, spending time with her family, and giving back through volunteer efforts. Whether you’re looking to buy, sell, or invest, Janet is ready to provide the expert guidance you need to navigate today’s market successfully.
Broadpoint Properties Blog
Helpful Real Estate Insights from the Pros
Broadpoint
Properties Blog
Helpful Real Estate Insights from the Pros
Never Deal With Late Rent Again! Here’s a Smarter Approach to Tenant Screening
Becoming a landlord in North County San Diego can be exciting. You get steady rental income, the property appreciates over time, and someone else essentially helps pay down your mortgage. But there is one part that often turns excitement into stress: finding the right...
Quick Fixes That Add The Most Value Before Listing Your Home
If you're planning to sell your home in North County San Diego, you don’t have to go full-remodel to make a big impact. Some smart, targeted updates can boost appeal, speed up offers, and bring a strong return on investment without turning your home into a...
Easy Fall Checklist That Keeps Creepy Problems Away from Your Home
Recently, I worked with a homeowner who was thinking of putting their house on the market in the next year. When we walked the property together, we noticed clogged gutters, tree branches brushing the roof, and outdated outdoor lighting. Fall in North County...



