Originally from Idaho, Janet Cruz has called Escondido home for most of her life and has a deep passion for helping individuals and families achieve their dream of homeownership. Specializing in assisting first-time home buyers, she takes pride in guiding clients through one of the most important financial decisions of their lives. With a strong background in sales, marketing, and negotiations, Janet provides expert guidance and a seamless experience tailored to each client’s needs.
Fluent in both English and Spanish, Janet is committed to serving the Hispanic community and making homeownership more accessible. As a long-time leader and active member of NAHREP (the National Association of Hispanic Real Estate Professionals), she supports its mission to advance sustainable Hispanic homeownership through advocacy, education, and empowerment. Her dedication extends beyond transactions—she strives to educate and equip her clients with the knowledge they need to build generational wealth through real estate.
Janet’s extensive knowledge of San Diego County, combined with her sharp negotiation skills, makes her a trusted resource for buyers and sellers alike. She believes in providing exceptional service with integrity and professionalism, ensuring her clients feel confident and supported every step of the way. Her warm personality and unwavering commitment to client success have earned her a strong reputation in the industry.
When she’s not helping clients achieve their real estate goals, Janet enjoys exploring San Diego’s vibrant communities, spending time with her family, and giving back through volunteer efforts. Whether you’re looking to buy, sell, or invest, Janet is ready to provide the expert guidance you need to navigate today’s market successfully.
Broadpoint Properties Blog
Helpful Real Estate Insights from the Pros
Broadpoint
Properties Blog
Helpful Real Estate Insights from the Pros
Selling Your San Diego County Home in a Buyer’s Market
If you’ve been keeping up with San Diego real estate news, you might feel confused by the mixed messages. Some sources indicate that the market is declining rapidly across California. Redfin reports that in August 2025, San Diego home prices were 1.5% lower than in...
Is Your Rent Just Paying Your Landlord’s Mortgage?
It’s a common thought that crosses people’s minds when paying rent each month: “Am I just covering my landlord’s mortgage?” In many cases, the answer is yes. But that doesn’t mean renting is always a bad idea. In San Diego, where housing prices are high and the market...
What Happens When the Seller or Buyer Suddenly Dies During the Sale
Buying or selling a home is usually an exciting time. But what happens if the unexpected occurs, like the death of a buyer or seller in the middle of a real estate transaction? While this isn’t a topic anyone wants to think about, it’s an important one, especially if...