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The Role of a Realtor in Navigating California Real Estate Laws
We've worked with buyers who thought they could navigate the process on their own, or with a friend who had a license but didn't specialize in residential purchases. One couple found a home they loved in Oceanside. The price had dropped after sitting on the...
Big Homeowner Energy: How Gen Z Is Buying Houses (Even in This Economy)
If you think homeownership is out of reach for Gen Z, here's a number worth knowing: Gen Z now makes up 4% of home buyers, up from 3% last year. That's still small, but it's growing, even with home prices near record highs. Many of these buyers are doing it...
Why the First Two Weeks on the Market Matter Most
Not long ago, we worked with a lovely couple who spent months prepping their beautiful home for the market. They invested in fresh landscaping, painted the walls a perfect neutral tone, and kept the place absolutely spotless. They were convinced that because...